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Research papers

Making audience surveys more relevant to programmers

With increasing numbers of radio stations in all Australian markets resulting in greater levels of competition and more audience volatility, the need to track programme performance with greater accuracy and confidence has become essential. In the...

Catalogue: 2nd Radio Research Symposium
Authors: Bob Cornish, Mark Neely
June 15, 1997
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Citation

Cornish and Neely (1997a, June 15). Making audience surveys more relevant to programmers. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/making-audience-surveys-more-relevant-to-programmers